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Streamline your content creation with our free content brief template

Lay the groundwork for high-quality, user-centered content with a free, customisable content brief template.

An illustration showing the first page of the Contensis content brief template.

Overview

Struggling to keep content aligned with your goals? Want to save time and reduce miscommunication? Our content brief template streamlines your workflow from planning to publishing.

It was created to give you clarity on your content and make your process more efficient. It includes sections for content purpose, key messages, distribution channels, and more—helping you save time, reduce revisions, and deliver great results.

Use this template to:

  • Define your content goals, target audience, and key messages.

  • Streamline collaboration with clear requirements, deadlines, and review processes.

  • Ensure consistent tone, style, and quality across all your content.

Created by

Ryan BromleyProduct owner and content strategist

Ryan is a product owner and content strategist in the team behind Contensis.com. With a background in marketing and copywriting, Ryan also delivers in-person training and webinars for Contensis users on subjects including content modelling, content design and writing for the web.

Robert MillsContent strategist

Robert Mills, founder of Fourth Wall Content, specialises in content strategy, design, and operations. He has worked with clients like NHS England, Marie Curie, and the RAF. A journalism graduate, he’s an experienced writer, editor and speaker. He's also a grader and coach for UX Content Collective.

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